Tag: Toyota Kenya

Croton Motors Receives Prestigious “Dealer of the Year” Award from Toyota Tsusho Corporation

In a momentous celebration of excellence, Croton Motors has been honored with the coveted “Dealer of the Year” award by the esteemed Toyota Tsusho Corporation for the outstanding year of 2023. This recognition is not just a testament to the dealership’s dedication to quality and customer satisfaction but also a nod to its unwavering commitment to the values upheld by Toyota Tsusho.

The award, a gleaming trophy of achievement, was presented to Croton Motors in acknowledgment of its exceptional performance in the automotive industry. This accolade recognizes the dealership’s prowess in delivering top-notch service, its strategic business acumen, and its commitment to upholding the high standards set by Toyota Tsusho.

Croton Motors, known for its commitment to customer satisfaction, has consistently exemplified excellence in the automotive sector. The “Dealer of the Year” award from Toyota Tsusho is a crowning achievement, highlighting Croton Motors as a leader in the industry.

This recognition is not only a source of pride for Croton Motors but also a reflection of the hard work and dedication of its entire team. From sales consultants to service professionals, each member of the Croton Motors family has played a crucial role in achieving this remarkable feat.

The partnership between Croton Motors and Toyota Tsusho Corporation has not only been about selling cars but about creating an experience that goes beyond the transaction. It’s about building relationships, providing top-notch service, and ensuring that customers drive away not just with a vehicle but with a sense of satisfaction and trust.

As the proud recipient of the “Dealer of the Year” award, Croton Motors looks forward to another year of delivering excellence in the automotive industry. The dealership expresses sincere gratitude to Toyota Tsusho Corporation for this esteemed recognition and extends heartfelt thanks to its loyal customers for their continued support.

Croton Motors is more than a dealership; it’s a symbol of quality, reliability, and excellence in the automotive world. The “Dealer of the Year” award is not just an accolade but a reaffirmation of Croton Motors’ commitment to providing the best for its customers and driving success in the automotive sector.

In celebrating this achievement, Croton Motors remains committed to pushing the boundaries of excellence, setting new standards, and delivering an unparalleled experience to every customer that walks through its doors. The “Dealer of the Year” award is not just a trophy; it’s a reflection of a journey marked by dedication, passion, and a relentless pursuit of automotive excellence.

Logos in the Automotive Industry: The Emblematic Identity of Automotive Brands

In the bustling automotive industry, logos are much more than mere symbols; they are iconic emblems that carry the essence of automotive brands. Just like a flag represents a nation, a logo represents a carmaker’s identity, heritage, and aspirations. From the distinguished emblem of Mercedes-Benz to the spirited horse of Ferrari, each logo holds a unique story and conveys a distinctive message to car enthusiasts worldwide.

Visual Brand Identity: The Power of Recognition

A logo acts as a visual ambassador for an automotive brand. It is the first point of contact with consumers, captivating attention, and fostering brand recognition. The three intersecting ellipses of Toyota symbolize unity, while the interwoven rings of Audi exude a sense of progress. These logos create a lasting impression and play a vital role in building brand awareness.

2. Historical Heritage: Linking the Past to the Present

Logos in the automotive industry often reflect the rich historical heritage of carmakers. The iconic three-pointed star of Mercedes-Benz represents the company’s commitment to innovation, engineering prowess, and luxury, tracing back to its origins in the early 1900s. Such logos connect the past to the present, reminding consumers of a brand’s long-standing reputation.

3. Embodying Brand Values: A Story in Symbols

Logos are more than just visual designs; they encapsulate a brand’s values and philosophy. The stylized “M” in Mazda’s logo represents the brand’s desire to embrace challenges and transform itself continually. Mobius Motors’ emblem, inspired by the Möbius strip, symbolizes the brand’s commitment to infinite possibilities and sustainability.

4. Evoke Emotions: Forging Emotional Bonds

Logos in the automotive industry have the power to evoke emotions. The dynamic logo of Mazda, resembling wings in motion, reflects the brand’s spirit of flight and continuous progress. The iconic Toyota logo represents the harmony between the company and its customers, forging strong emotional bonds and loyalty.

5. Distinctive Differentiation: Standing Out in the Crowd

In an intensely competitive market, logos play a vital role in setting automotive brands apart. The distinct blue emblem of BMW, with white and blue quadrants, creates a powerful statement of class and sophistication. Citroën’s striking chevron logo not only pays homage to the brand’s early engineering achievements but also stands out as a symbol of distinctive design.

6. Global Impact: Beyond Language Barriers

Logos transcend language barriers, making them a universal language of branding. Whether it’s the Toyota emblem seen on vehicles worldwide or the instantly recognizable Mercedes-Benz star, these logos are understood and recognized by car enthusiasts across the globe.


In the ever-evolving world of automotive design, logos hold an unparalleled significance. Beyond being just artistic symbols, logos are emblematic identities that narrate stories of innovation, heritage, and values. They forge emotional connections, instill trust, and create lasting impressions in the hearts of car enthusiasts. In the automotive industry, logos are not just visuals; they are the driving force behind a brand’s journey towards success and legacy. At Croton Motors, we celebrate the power of logos in shaping our identity and fostering a strong connection with our valued customers.

Impact of Import Duty Increase on Car Buyers in Kenya: What it means for Croton Motors Customers

Car buyers in Kenya have recently faced a significant challenge as the East African Community (EAC) approved a 35 percent increase in import duty on motor vehicles. This move has put additional pressure on a sector already grappling with a depreciating currency. As Croton Motors’ valued customers, it’s crucial to understand the implications of this decision and how it may affect your car buying experience.

The Implications:
The approved increase in import duty, now raised from 25 percent to 35 percent, will result in double-digit price hikes for imported cars, including those designed for passenger transport, station wagons, racing cars, and vehicles used for goods transportation, among others. As a result, vehicles imported into Kenya will now be priced higher locally compared to regional peers such as Uganda and Rwanda.

Impact on Car Prices:
The rise in customs duty will lead to approximately a 14 percent increase in the cost of importing vehicles. Combined with the recent increase in petrol prices, consumers may start considering alternatives such as green mobility options. This policy change could have both positive and negative effects, with local assemblers potentially benefiting while second-hand importers may face challenges due to the volatile exchange rate.

Croton Motors’ Approach:
At Croton Motors, we understand the evolving landscape and its impact on our customers. While this increase in import duty poses challenges, we remain committed to providing you with the best car buying experience. Our wide range of locally assembled vehicles ensures competitive pricing and quality assurance.

Navigating the Market:
With the implementation of higher import duties, it’s important to explore all available options and make informed decisions. Croton Motors offers an extensive range of vehicles that cater to various budgets and preferences. Our dedicated team is here to guide you through the process, ensuring you find the perfect car that meets your needs.

Supporting our Customers:
We are fully aware of the financial implications that these changes may bring. Croton Motors is committed to supporting our customers by providing transparent pricing and financing options. Our aim is to make car ownership accessible and convenient, even in challenging times.

Looking Ahead:
The automotive industry in Kenya is resilient, and Croton Motors remains steadfast in our commitment to delivering exceptional customer service and quality vehicles. We will continue to monitor market developments and adapt our offerings to ensure you receive the best value for your investment.

The recent increase in import duty on motor vehicles presents a new challenge for car buyers in Kenya. However, Croton Motors is dedicated to assisting our customers in navigating this landscape. We are here to help you find your dream car while offering competitive pricing, financing options, and reliable after-sales services. Your satisfaction and trust are our top priorities as we strive to provide you with the best car buying experience in the face of changing market dynamics.