Tag: Hilux Double Cab

Toyota Century PHEV: The Ultimate Chauffeur Car for the Next Century

Toyota Motor Corporation (Toyota) has unveiled a new Century PHEV, a chauffeur-driven car that is designed to meet the demands of the next century. The new Century PHEV is based on the concept of “The Chauffeur,” and it combines elegance, comfort, and functionality in a way that is sure to impress even the most discerning customers.

The exterior of the new Century PHEV is characterized by its stately grandeur. The body design is inspired by a loom shuttle motif, and the kichomen chamfering on the door panels gives the car a unique and dignified look. The exterior is also finished to an impeccable standard, with exquisite details such as the mirror-finish phoenix emblem.

The interior of the new Century PHEV is just as impressive as the exterior. The spacious cabin is designed to provide a comfortable and relaxing experience for both the driver and passengers. The rear seats are fully reclining and feature a refreshment function, while the audio system has been tuned by a musical instrument manufacturing master to create a truly immersive listening experience.

The new Century PHEV is powered by a 3.5-liter V6 plug-in hybrid system that delivers both power and efficiency. The system is designed to function as a battery electric vehicle (BEV) for everyday use and as a hybrid electric vehicle (HEV) for long-distance travel. This makes the new Century PHEV the ideal car for both chauffeur-driven and personal driving.

The new Century PHEV is also equipped with a number of advanced safety features, including a pre-collision system with pedestrian detection, lane departure alert, and adaptive cruise control. These features help to ensure the safety of both the driver and passengers.

The new Century PHEV is a truly luxurious and technologically advanced car that is sure to set a new standard for the chauffeur-driven car market. It is the perfect choice for those who demand the best in terms of comfort, performance, and safety.

Logos in the Automotive Industry: The Emblematic Identity of Automotive Brands

In the bustling automotive industry, logos are much more than mere symbols; they are iconic emblems that carry the essence of automotive brands. Just like a flag represents a nation, a logo represents a carmaker’s identity, heritage, and aspirations. From the distinguished emblem of Mercedes-Benz to the spirited horse of Ferrari, each logo holds a unique story and conveys a distinctive message to car enthusiasts worldwide.

Visual Brand Identity: The Power of Recognition

A logo acts as a visual ambassador for an automotive brand. It is the first point of contact with consumers, captivating attention, and fostering brand recognition. The three intersecting ellipses of Toyota symbolize unity, while the interwoven rings of Audi exude a sense of progress. These logos create a lasting impression and play a vital role in building brand awareness.

2. Historical Heritage: Linking the Past to the Present

Logos in the automotive industry often reflect the rich historical heritage of carmakers. The iconic three-pointed star of Mercedes-Benz represents the company’s commitment to innovation, engineering prowess, and luxury, tracing back to its origins in the early 1900s. Such logos connect the past to the present, reminding consumers of a brand’s long-standing reputation.

3. Embodying Brand Values: A Story in Symbols

Logos are more than just visual designs; they encapsulate a brand’s values and philosophy. The stylized “M” in Mazda’s logo represents the brand’s desire to embrace challenges and transform itself continually. Mobius Motors’ emblem, inspired by the Möbius strip, symbolizes the brand’s commitment to infinite possibilities and sustainability.

4. Evoke Emotions: Forging Emotional Bonds

Logos in the automotive industry have the power to evoke emotions. The dynamic logo of Mazda, resembling wings in motion, reflects the brand’s spirit of flight and continuous progress. The iconic Toyota logo represents the harmony between the company and its customers, forging strong emotional bonds and loyalty.

5. Distinctive Differentiation: Standing Out in the Crowd

In an intensely competitive market, logos play a vital role in setting automotive brands apart. The distinct blue emblem of BMW, with white and blue quadrants, creates a powerful statement of class and sophistication. Citroën’s striking chevron logo not only pays homage to the brand’s early engineering achievements but also stands out as a symbol of distinctive design.

6. Global Impact: Beyond Language Barriers

Logos transcend language barriers, making them a universal language of branding. Whether it’s the Toyota emblem seen on vehicles worldwide or the instantly recognizable Mercedes-Benz star, these logos are understood and recognized by car enthusiasts across the globe.


In the ever-evolving world of automotive design, logos hold an unparalleled significance. Beyond being just artistic symbols, logos are emblematic identities that narrate stories of innovation, heritage, and values. They forge emotional connections, instill trust, and create lasting impressions in the hearts of car enthusiasts. In the automotive industry, logos are not just visuals; they are the driving force behind a brand’s journey towards success and legacy. At Croton Motors, we celebrate the power of logos in shaping our identity and fostering a strong connection with our valued customers.

Toyota Reintroduces Hilux into Japanese Market after 13-year Hiatus

Toyota City, Japan, September 12, 2017―Toyota Motor Corporation announces the reintroduction of the Hilux into the Japanese market after a 13-year hiatus, alongside the debut of the partially redesigned Land Cruiser Prado, both of which launch through Toyota dealerships1 across Japan on September 12. The special specification FJ Cruiser model launches through Toyota dealerships across Japan on October 16.

Since its initial launch in 1968, the Hilux has been sold in approximately 180 countries and regions worldwide. It enjoys popularity around the world, with cumulative global sales reaching 17.3 million units2. In introducing the Hilux to the Japanese market, chief engineer Masahiko Maeda, who serves as the product’s development manager, noted that “while sales in Japan ended in 2004, there are still around 9,000 owners who mainly use the Hilux for work. Many people have called for its reintroduction, and we wanted to properly respond to their needs and those of similar customers.”

“Furthermore, I would like to propose to customers not only the functional value of objects but also their conceptual value, in terms of special experiences gained by having them in your possession. We realize that for various practical reasons, the Hilux can be a difficult vehicle to choose―for example, being a Class 1 vehicle, it requires annual inspection, and it is subject to slightly higher expressway tolls.”

Mr. Maeda remarked that he “believes the Hilux is a vehicle that embodies the joy of owning something special, due in part to its dignified appearance, together with a toughness forged in the real world, and hopes the vehicle appeals to the on-the-go spirit of the baby boomers, a customer segment that wants to embrace an active lifestyle.”

The partially redesigned Land Cruiser Prado, sporting a new, refined exterior that lends an air of strength and innovation to the vehicle, also now comes with the Toyota Safety Sense P collision avoidance support package as standard in all grades.

The latest model of the FJ Cruiser marks the vehicle’s special specification “Final Edition” model and features a special shade of beige throughout the interior and exterior of the vehicle that creates a distinctive sense of modernity.


Vehicle Outline

  • The exterior reflects a “tough yet emotional” design expressing power and vigor. The interior features silver highlights throughout along with blue cabin illumination, creating a sense of sophistication. Five colors were selected for the exterior panels, including Nebula Blue Metallic and Crimson Spark Red Metallic, while the interior is black.
  • The vehicle is equipped with a 2GD-FTV 2.4-liter diesel engine. Offering power performance demonstrating high torque even in the low revolution range, it also demonstrates excellent environmental performance through high thermal efficiency and achieves a fuel efficiency rating of 11.8 km/L1.
  • The vehicle is outfitted with safety features, including a Pre-Collision System with Pedestrian Detection2 collision avoidance support package to recognize pedestrians, as well as cars. Additionally, Lane Departure Alert2 is an installed feature that helps prevent accidental lane departures.
  • The vehicle is equipped with a part-time 4WD system that allows the driver to select driving modes at the touch of a dial. The two-wheel drive mode boasts superior quietness and fuel efficiency and is ideal for driving in urban areas and on expressways. This can be switched to four-wheel drive for rough terrain and slippery roads, thus comfort and performance can always be maintained. Also, driving power can be adjusted to suit various road conditions through Hill-start Assist Control, Active Traction Control2, or Downhill Assist Control2. As an authentic 4WD vehicle, it achieves high on- and off-road driving performance.
  • The vehicle adopts a suspension system that boosts vibration damping, as well as a high-strength frame that ensures excellent running stability and driving comfort both on- and off-road.
  • By setting the steel bumper at a low position behind the bed, passengers can safely board and disembark when loading and unloading items. Also, large hand grips help passengers enter and exit the cabin with ease.